Sportswear_Feature-e1469343604883

MOVEMENT

Athletic wear has to move with the body of the athlete. ┬áHere the shiny garment is drawn in a dynamic pose and swirls around the figure which enhances the movement. These are not traditional poses and you are trying to create variety of negative spaces and shapes with the clothing. ┬áNote that we see under the athletic shoes , the shape of the hood and the lightweight all weather gear – by showing the functional elements of the garments adds clarity and helps to sell the garment.

Sportswear_active_Plain2Sportswear_activeNote the colors used are complimentary and create and energetic and youthful look.

 

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